SEO

Easol includes a number of built-in SEO features to help Creators' sites perform well in search engines.

As a theme developer, you should understand which SEO features are handled automatically by the platform and which are your responsibility.

Built-in SEO

Easol automatically provides:

• Canonical URLs on every page to prevent duplicate content caused by query parameters or pagination.
• Configurable metadata for site and product pages.
• Automatically generated product pages for published Experiences and Accommodations.

Product pages

When a product is published, Easol automatically creates a public merchandising page at:

/products/{product-slug}

These pages are indexable by search engines and remain published for as long as the product is published.

To remove a product page from search engines, the product itself must be unpublished.

Developer responsibilities

When building themes:

• Use semantic HTML wherever possible.
• Structure content with appropriate heading levels.
• Ensure important content is rendered in HTML rather than only through JavaScript.
• Use descriptive link text and accessible navigation.
• Avoid duplicate content across templates where possible.
• Ensure images include meaningful alt text where appropriate.

Related guides

• Metadata